Member Monday: Jay Morse, Faro International

It’s #membermonday! Check out this week’s featured member, Jay Morse. Jay has been a Capitol Post Virtual member since November of 2017. Read more about his journey below.

Jay Morse

Founder / Principal

Faro International

Military Service: I retired in 2015 as a LTC in the US Army.

Branch/Specialty: I spent five years as an Army Aviator, and then went to law school and switched to the Judge Advocate General’s Corps.

So, what do you do and how do you do it? 

I have both a legal and operational background working in government as well as non-government organizations, and I use my experience through Faro to conduct assessments to better understand current capabilities or gaps in capabilities; to conduct thorough investigations to understand why things fail or why they work; and to then design and deliver curriculum and training to help improve performance as an organization, as a leader, or as a teammate. 

What has been the most challenging part about transitioning from military service?

 Narrowing my message. In the military, we’re conditioned to get things done, whatever the task. Though optimism and work ethic is always a positive attribute, this “military mindset” can present some obstacles outside the military. Customers have specific needs, and though the voice inside my head still says “whatever you need I can do”, as an entrepreneur I’ve quickly realized (in large part due to my new friends at Capitol Post) I need to focus my message to address the customer’s specific needs. Once we prove technical ability, other opportunities present themselves.

Tell us how you ended up where you are in your company. 

I dove in! I started Faro because I had an idea of what I thought right looked like. I wanted to be in a position to be a part of projects that I thought were meaningful and relevant, and to work with people I knew, cared about, and who I knew cared about the same things I did.

In the last 5 years, what is the greatest change you have made in your life that has made you a better person?

 Quitting my job and starting Faro. It has given me a vehicle to lead a purpose-driven life; it has made me more humble, patient, and empathetic; and it has allowed me an opportunity to spend more time doing the things I love with the people I love and care about.

What is the book you’ve given most as a gift? Or, what are the one or two books that have greatly influenced your life?

 There’s no way I can list one or two, so this is going to turn into a book list! Far and away the book I’ve given away the most over the last few years is The Body Keeps the Score by Bessel Van Der Kolk. A must-read for anyone who has gone through adversity or knows anyone who has gone through adversity (so, everyone).

A few books that have either changed my life, how I thought about things, or affirmed what I respected and admired:

Cadillac Desert by Marc Reisner. I’m a desert rat at heart, so this book is as close to changing my life as anything I’ve read.

War is a Force That Gives Us Meaning by Chris Hedges. For greater effect, read it right before or after Viktor Frankl’s Man’s Search for Meaning.

The Worst Journey in the World by Apsley Cherry-Garrard. Think your project is hard? Cherry-Garrard has a tale for you.

The War of Art by Steven Pressfield. Full of useful, bite-size, self-help advice for those having trouble getting started. And it fits in your cargo pocket. Like all the best books.

Getting it Done by Fisher & Sharp. Great practical advice for working with groups and effecting positive change when you’re not in charge.

Quiet: The Power of Introverts by Susan Cain. Should be mandatory reading for anyone who leads or wants to lead human beings.

The Rise of Theodore Roosevelt by Edmund Morris. The best biography I’ve read, without a doubt.

Honestly, why did you join the Capitol Post family? And what has been the biggest impact so far?

 I quickly recognized I needed a lot of help to do the things I wanted to do. The biggest impact has been the guidance and support from everyone at Capitol Post – they’ve provided a safe space to say “I need help” as well as connections to a ton of great, like-minded people who want to see Capitol Post members succeed.

Interested in becoming a member? Try us out for the day! CLICK HERE and use the Discount Code “FreeDay” for a free day pass to our space.

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